Blog

I’ve spent the better part of a decade navigating the trenches of growth strategy. I’ve worn a few hats, each with a slightly different fit—consultant to over 30 clients, strategist at a Big 4, and now, part of a national EV OEM, helping shape the future of a Mobility Super App. Not exactly glamorous, but it’s given me a front-row seat to what works and what doesn’t in business, and I’ve loved every messy minute of it.

 

My interests pull me toward the edges, where emerging business models like fintech, insurtech, digital health, and mobility are rewriting the rules. I’m especially fascinated by how people make decisions, and I’ve spent years quietly weaving behavioral science into my work, always sharpening that edge.

 

This blog? It’s where I spill the real stuff—the highs, the lows, and the lessons you can’t unlearn once you’re in this line of work. If you’re here, you’ll find insights on growth that run deeper than the latest trend and stories from the sometimes messy, always fascinating world of building things that matter.